OUR MISSION:

Change the way the world sits, stands and sleeps.

BACKJOY IN A NUTSHELL:

Headquartered in Boulder, Colo., our mission is to change the way the world sits, stands and sleeps. Leveraging what experts (and moms) across the globe have known for years – that better posture prevents back pain – we create and distribute innovative solutions that enhance posture to relieve and prevent back pain in ways that produce positive, life-changing results so our consumers can get back to the joy of living. Founded in 2005, we were recognized as No. 51 on the Inc. 500 “Fastest-Growing Company” list in 2010 and were selected by the Los Angeles Business Journal as the No. 1 “Fastest-Growing Private Company for 2010.”

OUR STORY:

We owe our inception to a son’s passion to ease his father’s back pain and help him get back to fully enjoying life. In 1984, our inventor, Preston Willingham, embarked on a road trip from Florida to North Carolina with his father, Jim. Both men were looking forward to a week of golf and some quality time together. What neither man expected was that the pain of sitting would force Jim to lie in the back seat long before the trip was over. Jim’s pain proved an inspiration to his son and ultimately resulted in nearly 1 million people finding relief from their own back pain.

We are committed to delivering on our promise to deliver more from life – one healthy back at a time. Simply put, our team believes there is a better, healthier way to sit, stand and sleep. Our ultimate goal is to bring positive, life-changing results in these areas so our consumers can get back to the joy of living.

OUR PRODUCTS

Our flagship product is now helping nearly 1 million people minimize their back pain and get more out of life. Our product line, designed to change the way the world sits, stands and sleeps, includes two devices in the sit category and one in the stand category. Our first product in the sleep category will launch in 2012.

THE BACKJOY REVOLUTION

Join us in our mission to change the way the world sits, stands, and sleeps so we can provide freedom from back pain. We will accomplish this by providing simple to use science that allows your body to work the way it was designed to, with natural and balanced posture.

At BackJoy®, we provide personal wellness solutions that really work and we are just getting started!