{"title":"New Arrivals","description":"","products":[{"product_id":"pillowware-by-sleeppower","title":"PillowWare™ Genius by SleepPower™: Pillow Height Adjusting Casing","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(153, 15, 15);\"\u003e\u003ca style=\"color: rgb(153, 15, 15);\" href=\"https:\/\/www.backjoy.com\/pages\/pillowware-genius-quiz\" title=\"Take our quick quiz to find your PillowWare sizing\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003e\u0026gt;\u0026gt; Take the \u003c\/em\u003e\u003c\/a\u003e\u003ca style=\"color: rgb(153, 15, 15);\" href=\"https:\/\/www.backjoy.com\/pages\/pillowware-genius-quiz\" title=\"Take our quick quiz to find your PillowWare sizing\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003e2-MINUTE QUIZ TO FIND YOUR PERFECT PILLOW - CUSTOMIZING CASING\u003c\/em\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eUnlock the Power of Perfect Sleep with PillowWare   \u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eFOR USE WITH ANY SOFT FILLED PILLOWS \u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eNOT FOR BLOCK PILLOWS \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cblockquote\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"color: #1c7ba2;\"\u003eFeel the Genius of Real-Time Adjustability to Experience  Perfect Pillow Height \u0026amp; Comfort Everywhere you go!\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e\u003cstrong\u003eThe World’s FIRST \u003c\/strong\u003eand \u003cstrong\u003eONLY \u003c\/strong\u003eHeight-Adjusting Pillow Casing!  PillowWare fully customizes your pillow exactly to your needs, for perfect sleep, anytime, anywhere.  Use our patented built-in \u003cem\u003eSpiral Zipper Technology\u003c\/em\u003e™ to make instant adjustments in real-time, in your bed! \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDelivering better sleep for less pillow waste, PillowWare has been created with you and the planet in mind by the Inventor of the BackJoy Seats.  \u003c\/p\u003e\n\u003cp\u003eAdjust the pillows you already own or your hotel or guest room pillows, to achieve perfect all night-long comfort and support.\u003c\/p\u003e\n\u003cp\u003eThe  \u003cspan class=\"bold\"\u003eHeight-Adjusting \u003cem\u003eSpiral Zipper Technology\u003c\/em\u003e™\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003eof the\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"bold\"\u003epatented Genius casing\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"text-italic\"\u003e\u003cspan class=\"bold\"\u003ec\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"bold\"\u003eontrols up to 8 inches of pillow height settings, in your bed in real-time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"bold\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" height=\"435\" width=\"434\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1271\/7481\/files\/V2_border_3-min_pillow_transformation_colllage.png?v=1761076397\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"color: #1c7ba2;\"\u003e\"There's nothing else like it!\" \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv data-id=\"48003795\" data-caption=\"\" data-alt-text=\"\" class=\"template asset\"\u003e\n\u003cfigure class=\"image\"\u003e\n\u003ch3 id=\"h:8-GREAT-REASONS-TO-CHOOSE-THE-GENIUS-\" class=\"invisible page-anchor\"\u003e\u003c\/h3\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/blockquote\u003e\n\u003cdiv class=\"template asset\" data-alt-text=\"\" data-caption=\"\" data-id=\"47976492\"\u003e\n\u003cfigure class=\"image\"\u003e\u003cimg alt=\"\" class=\"fit js-lazy-image\" data-src=\"https:\/\/i.kickstarter.com\/assets\/047\/976\/492\/c84b180427504e65521038c091f649ae_original.gif?fit=scale-down\u0026amp;origin=ugc\u0026amp;q=92\u0026amp;v=1738014505\u0026amp;width=680\u0026amp;sig=eN5OTKV5rME4Vzj%2BaET2gCrnYjMffDPuhn5%2BuD1tGhc%3D\" src=\"https:\/\/i.kickstarter.com\/assets\/047\/976\/492\/c84b180427504e65521038c091f649ae_original.gif?fit=scale-down\u0026amp;origin=ugc\u0026amp;q=92\u0026amp;v=1738014505\u0026amp;width=680\u0026amp;sig=eN5OTKV5rME4Vzj%2BaET2gCrnYjMffDPuhn5%2BuD1tGhc%3D\"\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"template asset\" data-alt-text=\"\" data-caption=\"\" data-id=\"48003795\"\u003e\n\u003cfigure class=\"image\"\u003e\n\u003ch3 class=\"invisible page-anchor\" id=\"h:8-GREAT-REASONS-TO-CHOOSE-THE-GENIUS-\"\u003e\u003c\/h3\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMulti-patented height-adjusting spiral zippers at each end of the PillowWare case lock in your pillow and you'll set it in seconds at the exact and perfect height you prefer.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"color: #1c7ba2;\"\u003eHow your Pillow Fits you is How your Sleep Fits\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eNo more guessing the amount of filling needed\u003c\/strong\u003e\u003c\/span\u003e for your shoulder-neck structure or your preferred sleep positions\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eby removing filling or swopping layer inserts.  PillowWare eliminates the guess work, the mess and time it takes to find your ideal pillow sweet spot comfort, and correct disappointing  pillows.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" class=\"fit js-lazy-image\" data-src=\"https:\/\/i.kickstarter.com\/assets\/048\/403\/573\/0aa30478e7a5c48433e0d4ec8ede30aa_original.gif?fit=scale-down\u0026amp;origin=ugc\u0026amp;q=92\u0026amp;v=1741153035\u0026amp;width=680\u0026amp;sig=MelYCZL%2BFjr8ZRkj8CX%2F7sergKREDuH9G8CzrRuqV%2F0%3D\" src=\"https:\/\/i.kickstarter.com\/assets\/048\/403\/573\/0aa30478e7a5c48433e0d4ec8ede30aa_original.gif?fit=scale-down\u0026amp;origin=ugc\u0026amp;q=92\u0026amp;v=1741153035\u0026amp;width=680\u0026amp;sig=MelYCZL%2BFjr8ZRkj8CX%2F7sergKREDuH9G8CzrRuqV%2F0%3D\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eThe Genius is the world's only invention \u003c\/strong\u003e\u003c\/span\u003ethat gives adjustments for your pillow's height,\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"bold\"\u003eto ADJUST IT HIGHER AND LOWER,  up to 8 inches\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003edepending on your pillow fill!\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eThe Genius provides \u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"bold\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eseamless multiple height adjustment\u003c\/strong\u003e\u003c\/span\u003e settings needed to precisely neutrally align sleep posture which relieves our neck of the stresses and torsions we place on it daily. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"bold\"\u003e You simply adjust the height of your pillow in seconds, in \u003cstrong\u003ereal time\u003c\/strong\u003e from the comfort of your bed . Your pillow will fit to your exact unique structure, the firmness of your mattress, and all your sleeping positions and comfort needs!\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"template asset\" data-alt-text=\"\" data-caption=\"\" data-id=\"47918846\"\u003e\n\u003cfigure class=\"image\"\u003e\u003cimg alt=\"\" class=\"fit js-lazy-image\" data-src=\"https:\/\/i.kickstarter.com\/assets\/047\/918\/846\/4b9ce392c324deeebc024235d386a330_original.gif?fit=scale-down\u0026amp;origin=ugc\u0026amp;q=92\u0026amp;v=1737555368\u0026amp;width=680\u0026amp;sig=N%2BGvXyVgVZ3y8h%2F3WfJJHXtpEZZoSbpvtOhO%2BK5%2F77I%3D\" src=\"https:\/\/i.kickstarter.com\/assets\/047\/918\/846\/4b9ce392c324deeebc024235d386a330_original.gif?fit=scale-down\u0026amp;origin=ugc\u0026amp;q=92\u0026amp;v=1737555368\u0026amp;width=680\u0026amp;sig=N%2BGvXyVgVZ3y8h%2F3WfJJHXtpEZZoSbpvtOhO%2BK5%2F77I%3D\"\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003cp\u003eWhether you love plush, firm, or flat pillows, sleep on\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"bold\"\u003eyour side, front or back, or all 3,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ePillowWare Genius\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"bold\"\u003eadjusts height to suit every position.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePerfect any pillow, everywhere you go\u003c\/strong\u003e\u003c\/span\u003e without having to drag along your favorite pillow. The Genius will giving you your best nights sleep and helping your spine and neck to recover for the damage that comes from activities of daily living. \u003cspan style=\"color: #1c7ba2;\"\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"color: #1c7ba2;\"\u003e\u003cem\u003eYour Pillow Will Never Sink During Sleep\u003c\/em\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eAfter you find your preferred comfort settings, our spiral zipper structure\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"bold\"\u003elocks in your pillow filling at your chosen settings all night\u003c\/span\u003e. It won't shift until you adjust it again .\u003c\/p\u003e\n\u003cdiv class=\"template asset\" data-alt-text=\"\" data-caption=\"\" data-id=\"47848189\"\u003e\n\u003cfigure class=\"image\"\u003e\u003cimg height=\"257\" width=\"462\" alt=\"\" class=\"fit js-lazy-image\" data-src=\"https:\/\/i.kickstarter.com\/assets\/047\/848\/189\/9023d2565b15c45974b1ca90f36a4e73_original.gif?fit=scale-down\u0026amp;origin=ugc\u0026amp;q=92\u0026amp;v=1736990984\u0026amp;width=680\u0026amp;sig=8I8gP4IW%2FDkk2lj1OwMHySEtb%2FtfKZ76vtFMqMz1zWw%3D\" src=\"https:\/\/i.kickstarter.com\/assets\/047\/848\/189\/9023d2565b15c45974b1ca90f36a4e73_original.gif?fit=scale-down\u0026amp;origin=ugc\u0026amp;q=92\u0026amp;v=1736990984\u0026amp;width=680\u0026amp;sig=8I8gP4IW%2FDkk2lj1OwMHySEtb%2FtfKZ76vtFMqMz1zWw%3D\"\u003e\u003c\/figure\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cspan style=\"color: #1c7ba2;\"\u003e\u003cstrong\u003eNot sure what size to get? \u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #1c7ba2;\"\u003e\u003cstrong\u003e Size before you buy\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eTo begin your journey to consistently better sleep night after night, we believe it is essential that you are able to briefly describe how your pillow fits you. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ca href=\"https:\/\/www.backjoy.com\/pages\/pillowware-genius-quiz\" title=\"Take the PillowWare Casing sizing quiz to find your perfect fit\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cspan style=\"color: #ff8000;\"\u003e\u003cb style=\"color: #ff8000; text-decoration: underline;\"\u003eSo please take a moment before you order, to take our 3 minute Q\u0026amp;A and immediately  receive a recommended sizing and any suggested accessories.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cspan style=\"color: #1c7ba2;\"\u003eWe recommend you watch our how to videos below \u003c\/span\u003e\u003cspan style=\"color: #1c7ba2;\"\u003ebefore you order \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #d23e3e;\"\u003e\u003cstrong\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/h9IcGgr50O0?si=Ylo1CPvjxZGRiuE2\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"color: #1c7ba2;\"\u003e\u003cem\u003eIt’s as easy as lift.adjust.plop!\u003c\/em\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: #d23e3e;\"\u003e\u003cstrong\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/NZvnUUADYqA?si=qghk8bejYJLwPyje\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- notionvc: 11649519-f8d5-4eb7-8bbe-1613488420e4 --\u003e\u003c\/p\u003e","brand":"The BackJoy Company ","offers":[{"title":"Queen \/ Cozy Peach","offer_id":42514310889577,"sku":"SPT019G","price":39.75,"currency_code":"USD","in_stock":true},{"title":"Queen \/ Sleek Satin","offer_id":42514310955113,"sku":"SPT023G","price":48.95,"currency_code":"USD","in_stock":true},{"title":"King \/ Cozy Peach","offer_id":42624970162281,"sku":"SPT020G","price":44.75,"currency_code":"USD","in_stock":true},{"title":"King \/ Sleek Satin","offer_id":42624970424425,"sku":"SPT024G","price":52.75,"currency_code":"USD","in_stock":true},{"title":"Back-To-Life  Queen \/ Cozy Peach","offer_id":42624970195049,"sku":"SPT017G","price":39.75,"currency_code":"USD","in_stock":true},{"title":"Back-To-Life  Queen \/ Soothing Mulberry Silk","offer_id":42624970326121,"sku":"SPT025G","price":105.55,"currency_code":"USD","in_stock":true},{"title":"Back-To-Life  Queen \/ Sleek Satin","offer_id":42624970457193,"sku":"SPT021G","price":48.95,"currency_code":"USD","in_stock":true},{"title":"Back-To-Life King \/ Cozy Peach","offer_id":42624970227817,"sku":"SPT018G","price":44.75,"currency_code":"USD","in_stock":true},{"title":"Back-To-Life King \/ Soothing Mulberry Silk","offer_id":42624970358889,"sku":"SPT026G","price":113.5,"currency_code":"USD","in_stock":true},{"title":"Back-To-Life King \/ Sleek Satin","offer_id":42624970489961,"sku":"SPT022G","price":52.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1271\/7481\/files\/product_page_pillowware_Jonas_Model_and_casing.png?v=1762193250"}],"url":"https:\/\/www.backjoy.com\/en-eu\/collections\/new-arrivals.oembed","provider":"The BackJoy Company ","version":"1.0","type":"link"}