EXCITING NEWS!!
BackJoy is getting a new look for a fresh new approach. So please ride along with us as we boldly restructure the company and its website.
We are The BackJoy Company and we can't wait to share our Renewed Mission and New Collections with you. So stay tuned for updates!
Our signature products and latest collections have been created for you by our Cofounder and Original BackJoy Founder-Inventor, Preston and brought to you by our Chief Mission Partner & Cofounder Sarah, our customer care team and our like-minded co-inventors.
We're selling-out of our top selling signature products fast! Please feel free to shop our available products, and sign up to be notified when your favorite items and new collections are in stock!
Thank you for your loyalty!

Story Update
Preston Willingham, Invented the Original BackJoy Orthotic Seat 1.0 in 1985 to relieve his 58 yr old father's chronic lower back pain, after he couldn't complete a 7-hour car journey and had tried everything on the market. Using the Backjoy EVERYWHERE he sat, his father, a zero handicap golfer in his 50s and 60s, continued playing golf 3 times a week until he was 83!
On March 20th 2025, with over 5 Million customers in the past 10 years, 55 countries later, and after 19 years on QVC, Preston introduced BackJoy Relief 4.0. We sold out of 2500 seats in under 6 minutes! He'll be launching the Core 2.0 later this year 2025.
Over 5 Million Joyful Customers since 2015
Delivering back care, comfort and relief since 1985. Helping our customers live more active lives
92% reported more comfort | 87% reported less pain.
*Results of a 3rd party survey:
Random Passersby Rave About Their First BackJoy Orthotic Experience
It's so seamless. At first you won't believe it's working...Until you take it away!
Our BackJoy Seat is still the world's only orthotic for your spine. *Endorsed by the International Chiropractors Association and the American Chiropractic Association
5 Million Users Can't Be Wrong !
