Meet our Launch Team
Leadership
Preston Willingham
CoCEO/ Cofounder & Inventor
Preston, the original founder and inventor, is building on his 40+ years of design thinking, that began with his father’s chronic back pain. He represents the solution to the problem, and stands as the pioneer of the BackJoy movement that positively impacts the physical wellbeing of so many people today. Preston started out as an artist-sculptor, and has sculpted for a broad range of clients including presidents, celebrities and historic monuments.. Starting out in his parents garage, he designed, sculpted, manufactured, marketed and sold artisan surf boards to established buyers at age 14 yrs. He then went on which would be used for toys such as 'the nerd' and 'The Incredible Hulk', as part of Mattel's think-tank under the guidance of mentor Russel Hornsby. A sculptor and inventor at heart, Preston also invented and manufactured novelty toys so engaging they were showcased on the tonight show and eyewitness news, while simultaneously commissioned to sculpt celebrity collectables for the likes of the Beatles, Elvis priestly and Lucille ball family run production companies and others. Also during the same period , he designed and manufactured tableware, bar-ware and sculpted bronze glass and ceramic collectables for clients including, Boeing Airlines Disney, Universal, Harley Davidson, and Tommy Bahamamaterials within toy designs, which would be used for toys such as 'the nerd' and 'The Incredible Hulk', as part of Mattel's think-tank under the guidance of mentor Russel Hornsby. A sculptor and inventor at heart, Preston also invented and manufactured novelty toys so engaging they were showcased on the tonight show and eyewitness news, while simultaneously commissioned to sculpt celebrity collectables for the likes of the Beatles,, Elvis priestly and Lucille ball family run production companies and others. Also during the same period , he designed and manufactured tableware, bar-ware and sculpted bronze glass and ceramic collectables for clients including, Boeing Airlines Disney, Universal, Harley Davidson, and Tommy Bahama
Sarah Adomakoh
Co-CEO/Cofounder & Chief Mission Parter (Global)
Sarah Adomakoh, BackJoy’s Global CEO and Chief Mission 's Partner, is the strategic and operational brains behind Preston’s innovative genius. Her strategic entrepreneurial approach, expertise in global health outcomes development , combined with her creative background has worked extremely well alongside Preston, pushing the BackJoy Global Movement to new heights
As a global health economist Sarah’s passion for providing accessible and affordable healthcare solutions cannot be denied. She prioritizes global health outcomes and sustainability within all of her work to date, and over the span of 25 years, she has spearheaded highly impactful research projects across four different continents, either independently through her boutique consulting firm, or in collaboration with global development organizations including The United Nations or The World Health Organization, World Bank, public health services, and more. These efforts have resulted in the implementation of projects into underserved communities that provide accessibility and visibility. In 2009, Sarah co-founded a youth leadership charity as part of a regional social franchise of a global entity - Dance4life - endorsed by the MAC cosmetics Foundation and Rihanna as its ambassador in 2013. The charity is still running today, and reaching all public schools in Barbados.
Kevin Harry
Advisor: Customer Excellence Strategist
As a Founding partner with The BCJ Group, Kevin Harry boasts an impressive career spanning over three decades with the Disney Corporation. His journey within the company has been marked by significant leadership roles in operations, services and sales across various divisions including Theme Parks, Hotels and Cruise Lines on a global scale. Kevin's most recent endeavor was at the helm of the Disney Institute team, where he leveraged his vast experience to provide consultancy services. His clientele varied widely, encompassing start-ups as well as major ground breaking Fortune 500 companies globally. Kevin and his team are the background experts that most successful companies, institutions and sports venues exemplary in customer service excellence and employee excellence outcomes don't tell want the world to know exists!
Morgan Palmer- Fink
Customer Excellence Trainer & Facilitator
Morgan is a partner with The BCJ Group and seasoned trainer, facilitator, and public speaker with over a decade of experience in consulting for organizations across various sizes and industries. Her expertise lies in developing and implementing the ideal organizational culture, a skill she has honed through her work both domestically and internationally. Morgan's professional journey includes a significant tenure at the world-renowned Disney Institute, where she was instrumental in creating customized solutions tailored to meet the specific business needs of Fortune 500 companies.
Raphael Benjamin A
Sales & Communications Associate
Raphael is a multimedia content creator and master’s student at Full Sail University in the process of launching his sustainable music lab. He obtained his undergraduate degree in Social Entrepreneurship at Rollins College and has since gained experience in events coordination, project assistance and audio and video production. His mission is to use different forms of communication to empower local talents and foster positive change within targeted communities. This passion lends itself directly to the tasks Raphael delivers on at The BackJoy Company.